YouTube Invests More Money Into Vevo To Fend Off Facebook




/ 11 years ago

vevo

Google has recently announced that it has just renewed its partnership with the music video website Vevo. Furthermore, Google has also made an investment with the company which has had very strong links with YouTube since its formation. The company is in fact mainly powered by the YouTube infrastructure.

Every video on the Vevo site is also available on YouTube with fewer regional restrictions. For record labels that have their own Vevo channel it has been a solid money earner though many have threatened to go with alternatives if Vevo didn’t increase their share. Despite this, if Vevo left YouTube it would pretty much be suicide for the company because despite Facebook being huge, it is relatively weak in the video space compared to YouTube. A move of Vevo from YouTube to Facebook would probably result in plummeting views and revenues.

The sum of Google’s investment in Vevo is not known but Billboard estimates suggest it is around the $40-50 million region giving Google a 7% share in Vevo.

Image courtesy of Vevo


Topics: , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram
  • Be Social With eTeknix

    Facebook Twitter YouTube Instagram Reddit RSS Discord Patreon TikTok Twitch
  • Features


Send this to a friend
})