YouTube Has Just Bought BandPage

Online music platform BandPage has recently been acquired by YouTube, and while the companies have decided not to disclose any official numbers for now, it looks like the acquisition makes sense for both of them. That’s because BandPage and YouTube actually have a common bond in the form of Mike Cassidy, who is not only the vice president and leader of Project Loon at Google but also an advisor over at BandPage. Just in case you’re not too familiar with the startup, we’ll tell you that BandPage represents a marketing platform that allows musicians to connect with their fan base while promoting their music on Facebook.

Moreover, the company’s BandPage Everywhere service allows users to build and update their promotional websites with just a few clicks. BandPage basically gives people an opportunity to stand out and show what they are good at, and since YouTube does pretty much the same thing, a merger sure sounds like a good idea. The platform claims to host more than 500,000 musicians, some of which are incredibly famous: Maroon5, P!nk, Usher, Snoop Dogg, Alicia Keys, Beyonce and Justin Timberlake. Founded in 2009, the startup has managed to raise no less than $27.6 million in funding, which is quite an achievement. In a recent blog post, a BandPage representative has stated the following regarding the YouTube acquisition:

“Bandpage is dedicated to helping musicians build their careers by growing their fan bases and increasing their revenue on the largest digital music services in the world. By joining forces with the team at YouTube, we can help artists reach their fans in more powerful ways than ever before. YouTube already offers a global distribution platform for any artist to be discovered and some of the best self-publishing tools for musicians and other creators. The team has a lot of things planned to help musicians succeed on the platform, and more broadly across the BandPage network. Our collective goal remains the same: to grow an open network of digital music services, develop intelligent new tools for managing/distributing artist content and commerce, and create new revenue opportunities for all musicians, on YouTube and beyond.”