GAME “has two weeks” to turn itself around
Laurence Howe / 5 years ago
Embattled high street shop GAME “has two weeks to turn its fortune around”, according to a new report.
Senior members of the GAME management have been told administration is possible, MCV claims.
The UK trade publication said the first step in this process is the firesale Eurogamer reported on earlier today.
GAME launched a Spring Clean promotion today, offering games, hardware and accessories at heavily discounted prices.
MCV said this was an effort to keep the company alive – something we’ve heard from our own sources.
GAME has struggled to stock new titles in recent weeks, including the biggest game of the year so far: Mass Effect 3. That omission could cost GAME Group £2.5 million in lost profit.
GAME said it does not comment on rumour or speculation.