Geo-Blocking Could Become A Thing Of The Past
Gareth Andrews / 2 years ago
Geo-Blocking has been a hot topic in recent years, and even more so in recent years. The term is applied to the process by which certain digital media, most notably online videos are limited to certain countries based on where their IP says they are, but this may be set to change within Europe at least.
The EU commission is moving one step closer towards the idea of a unified digital market with recently purposed policies. Among the new policies are several sections that will not only put the end to geo-blocking within Europe but also will update copyright so that people can enjoy their music, films and digital games while abroad as if they were in their home country.
Typically in modern days companies, due to the laws of other countries, block watching or downloading certain things due to the local laws, most normally because the company the program belongs to doesn’t have permission to show the media in other countries, although this can also come down to the actual content being in breach of laws within the country in more extreme cases.
With the use of VPN’s (Virtual Private Network) on the rise, allowing people to pretend that they are in another country rather than the one they say they are from, more and more companies are either having to block VPN’s or find ways to share their products with the wider public. Netflix, one of the largest media streaming services, has spoken out about this and instead of relying on VPN’s it has stated that it is seeking global deals allowing users from all around the world to watch their TV and Film’s in any country without any delays between releases.
Among the new plans are also steps for the EU to take piracy and illegal content online, while also looking at topics such as search engines behaviour and those of online companies to ensure fair use of the internet and remove any anticompetative natures that may have developed in recent years.
The final step in the EU policies purposed is new steps on topics such as e-health and the proposal of a “European Free Flow of Data Initiative”. With these steps in the next few years it could be possible to watch and download any of your digital media in any part of the EU without a delay between it being released in the UK or in Germany.
Thank you to the Inquirer and ZDNet for the information.