Microsoft Looking Forward To Bing’s Uprising Next Year

/ 3 years ago



Bing has always been something to be criticized when it comes to Microsoft. The internet search engine has been losing money for years, mostly because Microsoft has been building up a massive datacenter infrastructure behind it.

Statistics show that last year, Bing and associated online services cost Microsoft about $1.5 billion. Even for a company the size of Microsoft that is not chump-change. However, those losses were not due to lack of revenue, but a massive, 6 year development and investment cycle.

Microsoft Chief Financial Officer, Dave O’Hara, stated in a analyst meeting that Microsoft’s large-scale build out of infrastructure and algorithm development for Bing is complete. Going forward, improvements will be “incremental” since Microsoft believes it now has full capacity to operate Bing.

With that shift in expenses, that means Bing is in a position to start returning on that investment and make Microsoft from money. Since Bing has been integrated into more services and devices, Microsoft may see this strategy play out well. Bing is not simply a search engine, it is fully integrated with Windows 8.1, Windows 8.1 RT and Windows Phone.

O’Hara also said that Cortana, Microsoft’s personal digital assistant technology for Windows Phone, will be making a debut with the update to Windows Phone 8.1 next year. Just when you thought Microsoft might be setting cruise control on things, it looks like they are about to stomp on the accelerator hard.

Thank you Phonearena for providing us with this information
Image courtesy of Bing

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  • Skidmarks

    After dropping $1.5 bill on it, I’m sure they’re not gonna let it die and rest in peace which is what it deserves as far as I’m concerned.

    • Simon Marcus Myers

      Ever heard of General Butt Naked? No? Well, just the same, I’m sure no-one is going to tell you to ‘bing it’. Google is still the king =P

      • Skidmarks

        Yeah Google is the original and the best. (actually Google is not the original but it’s still the best) Before Google I used a product called ‘Web Ferret’ it did a similar job but not as well organised or comprehensive. Mind you it’s taken a while to get Google to the standard it is today.