Nearly 1 Million US Apple Watch Pre-Orders on First Day
Ashley Allen / 2 years ago
According to digital commerce data company Slice Intelligence, almost 1 million US consumers have pre-ordered the Apple Watch. The report, released by Slice on Sunday, estimates that 957,000 people pre-ordered Apple’s smartwatch on Friday, based on e-receipt data collected directly from consumers. Each order was for 1.3 watches, spending $503.83 per watch.
Customers ordering the Apple Watch Sport spent an average of $382.83 per unit, while those ordering the Apple Watch spent $707.04. Absent from the report, though, are pre-order figures for Apple’s premium model, the Apple Watch Edition.
The Slice report says that out of the two sizes – 38mm and 42mm cases – the larger size was the most popular. Stainless steel was the most desirable finish, accounting for 43% of orders, while space grey aluminium took 40%, silver aluminium was 23%, with space black trailing behind with 3%. The most ordered band for the watch was the black sport band, which was ordered 49% of the time.
The forthcoming Apple Watch is, by all accounts, beautiful but superfluous, but is set to become the must-have fashion-tech item of 2015. The Apple Watch becomes available in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK, and the US on 24th April, with each country accepting pre-orders now.
Thank you Mashable for providing us with this information.