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Ubisoft takes measures to kill off the used games market



/ 5 years ago

On Friday Ubisoft revealed a program known as “Uplay passport” and it is designed in its entirety to protect each game to one use only. Each game will be shipped with a Serial code which can be redeemed only once, on redemption the user gets access to unique content and features but once redeemed it cannot be redeemed again without reactivating it for a fee of $9.99.

Therefore essentially if a Ubisoft game owner would want to resell their game it would be financially pointless. Since the buyer will be aware of the $9.99 cost to reactivate it so if the used sale price + $9.99 isn’t cheap enough then essentially it probably won’t ever get sold. The first game to get this new feature will be the San Francisco Driver release.

Although not immediately obvious, this method is simply a way of regaining revenue lost in the used games market, it will probably succeed since after the price of the new game comes down the incentive to buying a new one is much higher than buying a used one since they will be around the same price with the activation fee.

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  • gaetan

    note to self: don't buy Ubisoft games when you plan on changing computer :)Anyway, I doubt this is an issue crackers wont be able to solve 😉

  • Dean Oldfield

    ****ing pathetic. I hate Ubisoft, all of their DRM's has always sucked, I remember I haven't finished Splinter Cell Conviction because every time I disconnect from the internet it crashes. Gash publishers are gash.

  • Eternalchaos

    Yeah ubi DRM sucks, I only used once with my free copy of HAWX 2 which I got with my GTX460 and only i did not even play it, I just used the DX11 benchmark thats about it