News

2K Games Launches ‘2K Foundations’ Charitable Program

2K Games Giving Back to the Fans

2K Games, publisher of NBA 2K19 is launching their new 2K Foundations program. The goal of this new charitable program is to rejuvenate rejuvenate basketball courts in 12 US cities. This includes Cincinnati, Baltimore, Los Angeles, Chicago and Cleveland within its first year of operation.

“2K Foundations is inspired by the basketball community and passionate NBA 2K fans who have been enthusiastic about their love for the game over the last two decades,” said Jason Argent, Senior Vice President of Basketball Operations for NBA 2K. “Basketball has been so good to us, and we want to pay it forward to the communities that need it most, by helping to enhance the lives of youth both on the court and in the classroom.”

In each of the cities, 2K will also collaborate with locals and other institutions to bring each project to life. Project Backboard and local artist Adrian Gaither for instance are on-board for the Cincinnati project.

Is It All About Basketball?

The focus of the program is not just on improving basketball courts. Apparently, it also involves improving community learning centers as well. This in turn will enable STEM (science, technology, engineering and mathematics) education programming for inner-city youth.

Microsoft will partner with 2K and lend their support by outfitting Xbox One S gaming stations and other equipment in each of the locations as well.

Ron Perillo

Disqus Comments Loading...

Recent Posts

Razer Huntsman Mini 60% Optical Gaming Keyboard

Razer Optical Switches for actuation at the speed of light: Offers faster, lighter, and smoother…

7 hours ago

Corsair K95 RGB PLATINUM Mechanical Keyboard

Dynamic multicolour per key backlighting with LightEdge: Adjust each key’s colour and illumination level in…

7 hours ago

ASUS ROG Falchion MX 65% Wireless RGB Gaming Mechanical Keyboard

Compact 65% layout masterfully incorporates arrow and navigation keys, in a 60% keyboard frameInteractive touch…

7 hours ago

ASUS ROG Strix Flare RGB Mechanical Gaming Keyboard

cherry red mx mechanicaldedicated media keyson the fly macro recordingusb pass-throughaura sync. OS Support: Windows…

8 hours ago

ASUS ROG Strix Scope

ROG RX Optical Mechanical Switches: Enjoy consistent, wobble-free keystrokes with 1 ms response and 100-million-keystroke lifespanLight…

8 hours ago

Fractal Design Meshify C ATX Case

Window side panel2 Usb 3.0 + 2 USB 2.0Dust filters: Bottom and front intakes9 -…

8 hours ago