AMD Drops R9 285 Price Ahead of R9 300 Series Release

When it comes to affordable yet powerful graphics cards, the AMD Radeon R9 285 is quite possibly one of the most fulfilling to its target demographic, with support for 4K resolution and DirectX12, it’s a tough competitor for the Nvidia rivals. But now AMD have decided reduced the price of the mid-range card in Europe, just one month before the R9 300 series is set to hit the market.

With the card already being a worthwhile purchase at the former price, the new price tag of €180 or lower makes the card essentially unbeatable in its class, especially since the Nvidia GTX 960 is currently selling for around €192 or more. With the new price change, it will be incredibly difficult to warrant purchasing the Nvidia equivalent considering it holds inferior power to that little AMD powerhouse, packing in an impressive 1,792 stream processors, 32 ROPs and 2GB of GDDR5 video memory. But don’t jump to buy one straight away, as we could also see Nvidia try combat the price change with one of their own.

With new top-end cards coming out on both sides of the field, we can anticipate that we’ll be seeing even more price drops across all the previous generation of cards, making that R9 290 a little easier to afford.

Thank you to VR-Zone for providing us with this information.

Image courtesy of TechPowerUp.