The plans for an Apple TV have been placed “on hold” as the company plans to potentially launch new, wearable electronics, such as the all anticipated “iWatch,” according to a report by Apple Insider.
It is said that the “principle reasons” for the alleged delay is Apple’s apparent inability to obtain “proprietary content not available on other devices.” Such content would give Apple’s platform the ability to stand out from competitors and find success in the cutthroat television set business. The growth of devices like the existing Apple TV set-top box, Roku player and Google’s new Chromecast streamer have also negated the need for a full-fledged “smart TV” for many consumers.
“Indeed, the existing Apple TV box may be an impediment to Apple’s success with a smart TV product, which as a category, is not growing in the U.S. as many had hoped for. Our most recent smart TV forecast is that they will only account for about a quarter of TV shipments in 2013, and grow very slowly from there, with the focus on low-end premium models.”
The rumors about a full-fledged Apple TV have diminished for now while Apple is anticipated to release a so-called “iWatch” within the next year. However, Apple is rumored to have a new hardware for the Apple TV since March 2012 which includes new control methods to enhance the experience.
Thank you Apple Insider for providing us with this information
Image courtesy of Tech Beasts
In July last year, Netflix officially confirmed that it had ended the option for new…
The free-to-play MMO Albion Online is one of the best games to come out of…
Set the curve with the CORSAIR XENEON FLEX 45WQHD240 OLED Bendable UltraWide Gaming Display, built…
Say hello to the future of graphics, with the MSI GeForce RTX 4090 GAMING X…
This Scan Gamer RTX features the 8GB NVIDIA GeForce RTX 3050 graphics card featuring new…
The MAG series fights alongside gamers in pursuit of honor. With added military-inspired elements in…