When you have two competitors as large as Apple and Google, or Apple and Samsung, Okay Apple Vs the World; things differentiating between the two (or more) companies can become extremely petty. In the newest advert launched by Apple, they seem to poke fun at the software and hardware compatibility.
Apple design most of the hardware and software in-house, the boffins know that in every single iPhone, it will feature 99% the same parts; so software writing is essentially a simple process. This then means that the software can better utilise the hardware to increase efficiency and/ or performance.
When the magnifying glass points at Android, the operating system has to be compatible with hundreds, if not thousands of different hardware configurations. In some cases, it works perfectly fine, in others it flops. This is why each manufacturer releases their own version, so it works better with the phone in hand.
Personally I don’t like Apple, but I have to admit that they are onto something here. Google released the Nexus a few years back which took the Android world by storm thanks to the optimised performance (and screen), and that is what Apple do with almost every iteration of the iPhone.
What smartphone do you own? Do you wish you went for the competition? Let us know in the comments.
Thank you to BGR for providing us with this information.
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