Apple Working on Project To “Give Tesla a Run for its Money”



/ 4 years ago

tesla-model-s

Speaking via e-mail to Business Insider, an unidentified but apparently verified Apple employee said that the company is working on a project that will “give Tesla a run for its money”. The e-mail was in response to a story from last week concerning the sighting of a mysterious car registered to Apple. The car featured a host of measuring and monitoring equipment, with some suggesting it could be driverless.

“Apple’s latest project is too exciting to pass up,” the person said. “I think it will change the landscape and give Tesla a run for its money.”

You heard that correctly, apparently Apple is planning to take on Tesla. But what they’re planning to do it with is unsure. That could mean they’re planning to take on something as simple as Tesla’s in-car ‘infotainment’ systems with CarPlay, but it could also mean they’re planning to take them on altogether, by building their own electric vehicle.

Regardless, it’s certainly interesting. We’ll have to wait to see what Apple is really doing, if anything.

Source: Business Insider

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