I recently reviewed the ASUS ROG RYUO III 360 ARGB AIO Cooler, and it was one of the most visually impressive, well-made, and best-performing coolers I’ve ever seen. OK, it’s not the best cooler technically, but it was certainly in the realm of high-end either way. However, it was also a wallet-shattering £300, mostly thanks to its extremely fancy matrix LED on the top of the pump. While the ASUS ROG RYUO III 240 ARGB White is smaller, dropping the 360mm radiator in favour of a 240mm it’s still pretty darn expensive, with prices just over £230 at many retailers. That’s a lot of money for a cooler, but again, it’s not just about performance, it’s about aesthetics too, which may not matter to you, but it does to more than enough PC enthusiasts.



  • The latest 8th gen Asetek pump is armed with a 3-phase motor that delivers ultimate cooling performance with higher flow and lower impedance
  • The ASUS-exclusive Anime Matrix is a mini LED array that can display ROG-exclusive anime content, core system stats, and customized animations
  • Premium ROG ARGB fans offer high airflow and optimized noise levels
  • Aluminium components and vacuum coating provide high durability and flagship aesthetics
  • The ROG Ryuo series is styled to complement the ROG motherboards at the heart of a high-end build

What ASUS Had To Say?

“Gloriously tame the thermals of your high-performance rig with the ROG Ryuo III 240 ARGB White Edition. Its polar-inspired shell compliments all-white builds and frames an AniMe Matrix display that can be customized to uniquely express your allegiance. Encased deeper within is an 8th Gen Asetek pump that spins coolant through a higher capacity radiator that’s topped with 120mm ROG ARGB fans to put a premium chill on the latest CPUs.” – ASUS

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Peter Donnell

As a child still in my 30's (but not for long), I spend my day combining my love of music and movies with a life-long passion for gaming, from arcade classics and retro consoles to the latest high-end PC and console games. So it's no wonder I write about tech and test the latest hardware while I enjoy my hobbies!

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