In an attempt to reassure worried customers and investors, Blackberry has issued an open letter addressing customers, partners and fans. The open letter is trying to deliver the message that “You can continue to count on BlackBerry” despite the company’s troubled performance this year. The most recent incident that caused people to lose faith in BlackBerry came when they announced a $1 billion inventory write-down on the Z10 handset that failed miserably to meet sales expectations.
The open letter acknowledges that “These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges” but it also states “speaking of those dramatic headlines, it’s important that we set the record straight on a few things”. Blackberry claims that with substantial cash reserves and a debt free balance sheet, combined with a restructuring aimed to cut expenses by 50%, there’s no way Blackberry is going under any time soon. They also claim that their best in class productivity tools, security, enterprise mobility management and mobile social networks will continue to make them a competitive brand in the future.
You can read the open letter for yourself right here. What do you think of BlackBerry’s situation?
Image courtesy of The Verge
I really hope it’s not just lip service. I like Blackberry, I’ve always had a soft spot for them and hope to use their phones & apps again soon.