Candy Crush Saga Players Spent $1.3 Billion on In-App Purchases Last Year

/ 3 years ago

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Candy Crush Saga is one of the most popular and at the same time one of the most hated mobile games available. It’s insanely popular because a lot of people find it addictive, but many hate it because of how it is completely laden with annoying and perhaps somewhat overpriced in-app purchases.

Despite the hate, it appears that the popularity is still paying off, as according to The Guardian, Candy Crush Saga players spent over $1.3 billion in 2014. It’s also the third-highest grossing app in the United States and represented 45% of spending on its developer’s games during the final quarter of 2014.

Although these numbers are big, they are actually in decline as Candy Crush Saga has seemingly hit its peak in popularity. However, that’s not to mean the end of Candy Crush altogether – King’s games had 356 million monthly unique users last year, with sequel Candy Crush Soda Saga climbing the App Store charts at 6th overall.

Source: The Guardian

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