As you can see from the pictures the packaging is predominately white with orange highlights and text. At the top the product name is clearly displayed with the Choiix logo at the very bottom. In the centre is a plastic bubble which houses the Power Fort giving the consumer a good look at the device on the shelf.
The rear of the packaging once again shows the product name and logo but unlike the front we have a wealth of information about the Power Fort. The main features, the technical specifications, the package contents and an indication of performance with various digital mobile devices are listed. In the bottom left is a promotional shot of the Power Fort with an iPhone, while bottom right are 3 barcodes (to satisfy a global market).
Opening the packaging reveals the contents (the Power Fort itself is not shown in this photo). Working left to right, on the top row we have a velour carry bag, Choiix promotional material and registration card, while on the bottom row, more promotional material, a user guide and the supplied cables (1 x USB to MiniUSB and 1x USB to MicroUSB).
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