Yes you heard right, EA listening to customer feedback. EA has confirmed that it will no longer implement online passes in any of its future games. The move to scrap the online pass system comes after EA received high levels of feedback against online passes from gamers.
In recent years EA offered online pass codes with certain games that needed to be redeemed before users could play online with others. With the case of used game titles EA also required that gamers buy a new online pass as online registration was non-transferrable from the previous owner. These costed around €10/$10 and in a lot of cases it made sense to just buy yourself a new copy of the game when it is on sale or stick to the single player.
“Initially launched as an effort to package a full menu of online content and services, many players didn’t respond to the format, We’ve listened to the feedback and decided to do away with it moving forward” said EA Director of Corporate Communications, John Reseburg.
It is nice to see EA listen to customer feedback but you can’t help be a little bit suspicious about whether they did it for other reasons – such as it was hindering their sales of certain games. It is worth noting that Sony and Ubisoft still use a similar style of “online pass” with their PSN Pass and Uplay Pass respectively.
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