Google Glitch Leads to Ad-Less Sites, Millions Lost In Ad Revenue
Ryan Simmons / 3 years ago
Google encountered an embarrassing glitch Wednesday morning when their ads caused major slowdowns to some big name websites. Twitter users reported sites including the BBC and USA Today displaying the problem.
The glitch appeared to be affecting a service called DoubleClick for Publishers, which provides ads that appear alongside news articles. The error, dubbed by people in tweets as #dfpocalypse meant some sites had to go without their ads to keep everything running normally. Google issued a statement to CNBC stating “our engineers are already on this, and will be providing an update ASAP.”
Reports suggested the problem had been resolved after 1 hour and 25 minutes. We can only wonder how much money Google and those websites lost in that brief time.