Google’s ‘Buy Buttons’ Coming Soon on Smartphones

Search Giant will soon introduce ‘Buy Buttons’ on smartphones that will live inside an advertisement which generally lives above normal results in a search results. On clicking those sponsored results, you will be redirected to a different Google’s hosted special purchasing page which will let you customize the product such as type and delivery options and will also let you store payment information just in case you would like to repeat a similar purchase in future.

Reportedly, the program came into existence in the month of December last year. This feature will initially be available on a very small percentage of the search traffic. Google is apparently not pushing this feature on the desktop version, it will just dwell on the mobile version of google search which makes sense because “more people are visiting from their phones than desktops”.

As Google already caches product information such as pricing, specification to some extent and offers sellers a way to promote their stores through Google Shopping. You can make a purchase of things from this new system without ever actually visiting a store’s site which is troublesome for companies that want control over customer information or which provides options such that end customer ends up buying some other thing. The first partners could be Macy’s.

We currently don’t have any more information on roll-out dates, but we’ll keep you up to date as soon as we do.

Thank you The Verge and Wall Street Journal for providing us with this information.