ID-Cooling is perhaps best known for being a budget brand when it comes to CPU cooling manufacturers. A quick perusal of their product range generally tends to find pricing within the £30-£70 range. That isn’t, however, to say that you’re going cheap and getting cheap. In the past, we have found their products to be generally impressive and as such we are rather curious to see how the ID-Cooling SE-214L will compete with some of the bigger brands.
On the surface, the SE-214L appears to be a fairly standard air-cooler (testing to come) and it definitely has a big market to compete within. As the packaging says though, ID-Cooling specialises in “ideas to make a difference” and in terms of the lighting on this cooler, they have definitely hit the mark there.
For in-depth specifications, please visit the official ID-Cooling product page here.
The product packaging is bold and clear. The white ‘snow’ cooler set on the black background makes for a fantastic contrast and show the cooler in perfect presentation. The snowflake identifying the ‘Snow Edition’ branding is nice and pleasant, albeit looking a little like clip-art. For presentation though, at least of the cooler itself, it’s hard to find fault.
Inside the box, everything is in good order as you would expect. The way it has been packaged, however, is a little cheap and I would have preferred to see a bit more cushioning for the cooler. My concern is that it could potentially be damaged if the box suffered too much either in the warehouse or in transit. Admittedly, it would take a fair whack to cause any physical damage, but I would expect that by the time this his the shelves or got through delivery, it would have a few dents in the box packaging.
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