Logitech Expands with Blue Microphone Acquisition

The world of streaming games is a large and growing market. As such, gaming peripheral manufacturers are expanding to meet user demands in this space. So Logitech has now acquired Blue Microphones, makers of popular Yeti and Snowball lines. These microphones are familiar to many aspiring streamers as lower cost, easy to setup microphones. With the acquisition of Logitech, it is now going to be integrated into their gaming lineup.

Why Did Logitech Acquire Blue?

Logitech CEO Bracken Darrell answers that directly via his press statement. “Logitech’s acquisition of Blue Microphones will accelerate our entry into a growing market, and offers another way for us to help bring people’s passions to life.” He adds that “Joining with Blue is an adjacent opportunity for us – a new way to grow – with additional synergies related to our existing gaming, PC webcam and audio categories. ”

Furthermore, Blue CEO John Maier agrees, stating that both companies have “a lot in common.” So this is a natural move which is beneficial for both companies.

Logitech already has their Logitech G webcams for streaming gamers. Now, with high-quality microphones in their stable, they are able to completely provide a full solution. Besides, their rivals Razer and Corsair are also expanding in this space.  In fact, even NZXT is expanding into the game streaming business.

Ron Perillo

Disqus Comments Loading...

Recent Posts

The Steam Deck boasts a game library 61% Larger Than the Nintendo Switch’s

The Steam Deck, at just over two years old, is a relative newcomer compared to…

1 hour ago

New Leaked Video of Valves New Hero Shooter

Just a few days ago, some leaks surfaced on Twitter/X about Valve's upcoming 6v6 hero…

1 hour ago

Klevv and Essencore to Showcase New Products at Computex 2024

Essencore and its consumer-focused brand KLEVV has revealed that it will be heading to Computex…

1 hour ago

Neil Druckmann on AI’s Future Role at Naughty Dog

Naughty Dog's co-president Neil Druckmann shared his vision for the future of game development, emphasizing…

6 hours ago

NVIDIA GeForce RTX 5090 Rumored to Feature 32GB of GDDR7 Memory

NVIDIA's next-generation GeForce RTX 5090 graphics card is rumored to come with significant upgrades, including…

6 hours ago

AMD Unveils Game-Integrated Radeon Anti-Lag 2 Technology

AMD has launched Radeon Anti-Lag 2, a new technology designed to reduce input lag in…

6 hours ago