McDonald’s to Introduce Touchscreen Ordering in the US
Ashley Allen / 5 years ago
By the end of 2015, McDonald’s hopes to introduce ‘Create Your Own Taste’ touchscreen ordering kiosks in 2,000 of its US restaurants. The touchscreen interface allows customers to customise their order; want a Quarter Pounder with Cheese, no onion, and Big Mac sauce? It’s yours, at the touch of a button, and without having to deal with a bitter server, resentful at the extra work you’ve foisted on them. The ‘Create Your Taste’ system features another bonus: once ordered, your food is brought directly to your table by a McDonald’s server.
McDonald’s hope to attract back the younger demographic that has slowly abandoned the restaurant over the last few years, the logic being, according to Bob Nibeel, a McDonald’s franchise owner, “most millennials would rather deal with a computer, iPad, iPhone than actually have interaction with another human being.”