Microsoft Returning To Tokyo Game Show For 2013
Peter Donnell / 5 years ago
Microsoft are set to make a return to Tokyo in a big way, after skipping out on events for 2012 in Japanese games market they’re set to take their new toys to battle it out with Sony on yet another battle ground.
Microsoft has historically had no luck in Japanese marks with their Xbox products, the general gaming community has little time for a western developed and focused console from a company that they have little love for in general, especially when Sony are Japanese and have local developers catering to the desires of the population, especially a large selection of JRPG titles for the Sony console.
Yet Microsoft don’t often back down from a fight, most often because they can financially afford to take the risk more than most companies and this year should be an exciting one for Japanese audiences who have been showing interest in the new Xbox One more than they have previous Xbox consoles, which is interesting given that many retailers don’t even stock the Xbox 360 in the country due to lack of popularity!
Microsoft have to make some big changes if they want to succeed in this market, JRPG is a tough market to crack and NFL titles are of little use there so Microsoft will need to have some new development deals under its belt to cater to that audience in a big way, especially if they want to compete with Sony on their home turf.
Thank you Fudzilla for providing us with this information.
Image courtesy of TGS.