Microsoft And Walmart Team Up Against Amazon




/ 10 months ago

microsoft walmart

Microsoft And Walmart Team Up Against Amazon

In online retailing, there isn’t a bigger name than Amazon. Their dominance has seen many of their competitors try and give up faced with impossible odds. In the 6 months alone we have seen various retailers either go under or in the case of Tesco, give up their online business entirely. It seems, however, that a new power-deal has been struck that wants to upset the balance.

In a report via The Verge, both Microsoft and Walmart have signed a 5-year partnership deal with the hopes of taking a slice of the pie away from Amazon.

An Effective Partnership?

The deal does have some benefits for both parties. Firstly, Walmart will adopt Microsoft based programs and products throughout its stores. In addition, it will also look to make use of the cloud storage that they have to offer. For Microsoft, it gives them a massive expansion contract and an opportunity to reclaim some of the business ground lost to Amazon. In addition, they may even choose to use the platform as a fresh means of selling their Windows-based products.walmart

Given that Walmart is Amazons biggest competitor and in technology terms Amazon’s cloud at least rivals Microsoft, this is certainly a powerplay in terms of business. Whether they can effectively team up to try and topple Amazon though remains to be seen. It is, after all, a task that many have tried before and failed at.

What Could This Mean For Us?

Given Amazon’s online dominance, we don’t have as many choices as a consumer. Therefore, someone making a new major play against them could work entirely in our favour. This will, however, ultimately be determined by how effectively Walmart can get their website running in comparison and ultimately drawing customers to see them as a real alternative.

What do you think? Do you think this partnership can tackle Amazon? – Let us know in the comments!

Topics: , , , , , , ,


Support eTeknix.com

By supporting eTeknix, you help us grow. And continue to bring you the latest news, reviews, and competitions. Follow us on Facebook and Twitter to keep up with the latest technology. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!