Reed Hastings, CEO of Netflix, isn’t too fussed about Nielsen’s plans to monitor viewership of his video on-demand streaming platform. “It’s not very relevant,” he said. “There’s so much viewing that happens on a mobile phone or an iPad that [Nielsen won’t] capture.” The implication being, Nielsen, and the platform is monitors, television, is outdated.
On television itself, Hastings had this to say: “It’s kind of like the horse, you know, the horse was good until we had the car. The age of broadcast TV will probably last until 2030.”
Although, as CEO of Netflix, his comments are ultimately self-serving, average live television viewing figures are dropping year-on-year, with viewers opting more for on-demand or PVR (personal video recording).
Hastings was speaking in Mexico City on Monday regarding Netflix’s expansion into Latin America.
Source: Cinema Blend
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