Is This The Most Obnoxious Game Trailer Ever Made?



/ 2 years ago

Deus Ex Pre-Order

The marketing strategy of major publishers has been quite distasteful due to pre-order bonuses, microtransactions and retailer exclusives. In recent years, these anti-consumer measures became more acceptable and helped to transgress the medium into a way of exploiting people’s passion for a particular franchise. Deus Ex is a highly-revered tense stealth series with an extremely loyal following. The original game and Human Revolution featured superb covert takedowns and an engrossing narrative. Unfortunately, the successor to Human Revolution has embarked on an appalling pre-order incentive scheme which is embarrassing and quite insulting to fans of the series.

During the official trailer, a computerized voice implores you to pre-order to access a Tier I bonus. Instead of receiving all of the Tier 1 bonuses, you are forced to choose between the Classic, Enforcer or Intruder Pack. There are also benefits in Tier II, III and IV which include in-game bonus missions, a digital comic, artbook, OST sampler and more. Unbelievably, each tier is only unlocked after a certain percentage of pre-orders is met. As a result, you could pre-order and simply end up with a Tier 1 bonus. Additionally, to access every item, you have to purchase the game 3 times. Even more egregious, Tier V grants access to the game 4 days before its official release. In the social media age, this will just make users post early streams and spoilers online. Also, punishing people for not engaging in pre-order nonsense is absolutely abhorrent.

The video’s reception so far is rightfully negative and currently features 770 dislikes. Honestly, I’m astounded by this trailer and how aggressive its marketing policy is. If you are sick of being treated in this manner, do not pre-order under any circumstances. Companies are overstepping the mark and as a consumer, the only way to make them understand is through a lack of sales.

https://www.youtube.com/watch?v=eJkzcQDqbpE


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Comments

7 Responses to “Is This The Most Obnoxious Game Trailer Ever Made?”
  1. JonasTone says:

    So to have access to the complete release game you have to pre order, ok, nothing special, but “augment” what the fuck do they mean by that?

    • crescentish says:

      You mean, you don’t understand what the word means? To augment means to adapt, change, to make something greater by adding something.

      • JonasTone says:

        I am fully aware of the definition of the word. My point was more what do the company mean by “augment your pre order” now i have a better understanding of what they mean.

        you wont get the full pre order business unless a lot of people pre order, trying to force people in to buying a product that might not even be any good before there is anything about it out there, however they are going about it worse than i and apparently others have seen before.

        Boycotting this title would be the best way to go.

        • Steve says:

          To have access to the complete game you need to pre-order 3 times as tiers 1-4 include 3 items each. You pick ONE per tier, of the 3.
          You pre-order still only includes 1/3rd of the pre-order options.
          It’s low, and scummy, and horrible. Infact I’d go as far as use pathetic to describe the marketer who came up with it.

        • Steve says:

          To have access to the complete game you need to pre-order 3 times as tiers 1-4 include 3 items each. You pick ONE per tier, of the 3.
          You pre-order still only includes 1/3rd of the pre-order options.
          It’s low, and scummy, and horrible. Infact I’d go as far as use pathetic to describe the marketer who came up with it.

        • Steve says:

          To have access to the complete game you need to pre-order 3 times as tiers 1-4 include 3 items each. You pick ONE per tier, of the 3.
          You pre-order still only includes 1/3rd of the pre-order options.
          It’s low, and scummy, and horrible. Infact I’d go as far as use pathetic to describe the marketer who came up with it.

  2. crescentish says:

    It won’t matter, people are sheep and they will still pre-order. I tried this approach many times, tried explaining, but people are born to follow, and they do what the bigger person tells them to. As for me, I stopped pre-ordering anything as developers nowadays can’t be trusted to deliver.

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