PS4 Winning Value Battle With Xbox One Says Activision Executive

/ 6 years ago


It is already a widely known fact that the PlayStation 4 will retail for cheaper than the Xbox One. The Xbox One is currently expected to cost €/$499 while the PlayStation 4 will cost €/$399. Activision Publishing Executive Eric Hirshberg says that he believes Sony’s PlayStation 4 is winning the console battle over value for money with the Xbox One.

In an interview with VG247 he stated that “If you do a focus group of a gazillion people and you show them two prices for two competitive products, 100% always prefer the lower price.” And while what he is saying is kind-of obvious a lot of people do seem to miss out on the fact that Sony’s PS4 will probably win just for being cheaper. Add to that the fact the PS4 also boasts stronger hardware and it remains to be seen if gamers will be convinced by the Xbox One, you cannot really just compare both consoles like-for-like when one of them is so much more costly.

Hirshberg added that: “Microsoft is going to have to win the hearts and minds and convince people that the higher price point is worth it, and that it provides really meaningful capabilities that will be meaningful to consumers. And it’s a long game, so I am sure that’s what they intend on trying to do.”

Both next-generation consoles are expected for a November launch, just after thanksgiving in time for the Christmas shopping season, and in the meantime we will likely see Microsoft and Sony continue to battle it out for console success.

Image courtesy of

Topics: , , ,


By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

  • Be Social With eTeknix

  • Latest Giveaways

  • Latest Video

  • Features

  • Poll

    Who Is Your Favourite Graphics Card Brand?

    View Results

  • Recent Comments

  • Archives