Samsung Buy Set Top Box Company Boxee



/ 5 years ago

boxee_tv_settop_box

South Korean electronics giant Samsung is reportedly buying out the Israeli firm “Boxee” who make media streaming devices according to the BBC. The deal is reportedly worth around $30 million. Samsung stated that the takeover allowed it to acquire “key talent and assets” which “will help us continue to improve the overall user experience across our connected devices”.

Boxee’s products let subscribers record TV shows onto cloud storage and then stream them to TVs, computers and smart devices from this cloud storage. Given that Samsung is struggling to shift a lot of its smart TVs this could be a wise move for them as Boxee has a well recognised and trusted reputation with its consumer base. Now Samsung doesn’t have to struggle to convince people to use its smart TV services over that of its competitors because it now owns one of its competitors.

Despite this Boxee did struggle to make money because smart TVs are in their infancy. The acquisition by Samsung will help the Boxee concept to stay alive until smart TVs pick up in popularity a bit more, which is expected to happen in 2017 when an estimated 221 million will ship according to Informa Telecoms and Media. Only 54 million were sold in 2012.

Image courtesy of Boxee

Topics: , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow. And continue to bring you the latest news, reviews, and competitions. Follow us on Facebook and Twitter to keep up with the latest technology. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!
eTeknix FacebookeTeknix TwittereTeknix Instagram

Check out our Latest Video

Comments

One Response to “Samsung Buy Set Top Box Company Boxee”
  1. Wayne says:

    Smartphones, smart watches, smart TV’s, Smart cars, smart glasses etc. The only smart thing about it all is smart companies taking money from the un-smart squabbling, early adopting consumer (we need suckers like that). I’ll sit back and watch it all unfold then smile when it finally becomes mainstream.

Speak Your Mind

Tell us what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!


Optimized with PageSpeed Ninja