News

Snapchat Shares Plummet Over Failure With New Version

Snapchat Shared Plummet As New Interface Fails To Win Over Fans

Earlier this year Snapchat, one of the most popular social media apps, decided it needed a little update. With it, a new version was launched. Pretty much immediately though, fans were not impressed. Although there were no massive changes per say, there was enough to make people deeply unhappy.

Such criticisms came from what was felt to be an unnecessary overcomplication of the app and in addition the change of the previous simple swipe function.

Despite many calls and even online petitions, Snapchats founders were pretty committed that they would not roll it back. They simply operated under the assumption that sooner or later, people would get used to it. Well, it seems that they have not. In a report via Telegraph, the share price of the company has fallen by roughly 17% as new user numbers drop off a cliff.

Should they have just rolled back?

It was a stalemate situation. The fans wanted the older version back and the company was stonewall refusing to do so. In such a situation there is often only one winner and that’s the people capable of using their digital feet and walking away.

Despite this, it seems that the app is still quite popular and the company even reported a slight increase in use over the first quarter period. The main issue with the share price drop would appear to be entirely focused on the brand’s failure to attract new customers. Snapchat has either annoyed too many people with this new version, or the company has simply hit a user wall.

What do you think? Do you use Snapchat? How did you feel about the update? In addition, have you recently stopped using the app and if so, why? – Let us know in the comments!

Mike Sanders

Disqus Comments Loading...

Recent Posts

AOC Gaming 24G2SP – 24 Inch FHD Monitor

The AOC 24G2SP's 165 Hz refresh rate, 1 ms MPRT and FreeSync Premium support eliminate…

24 hours ago

AOC 24B3HM – 23.8 Inch FHD Monitor

Enjoy excellent picture quality with the FHD resolution and wide viewing angles of the powerful…

24 hours ago

CYBERPOWERPC Luxe Gaming PC

System: Intel Core i7-12700KF Processor (12 Cores, [8P @ 3.60GHz-5.00GHz / 4E @ 2.70GHz-3.80GHz], 20…

24 hours ago

Lian Li UNI FAN SL-INF 120 ARGB 3 Pack 

A combination of the original UNI FAN SL and AL with a touch of infinity…

24 hours ago

Razer Viper V3 HyperSpeed – Wireless Esports Mouse

Made With & Trusted by Pros Tailored for top-tier competition. Developed with esports pros, reshaped…

24 hours ago

SaharaGaming SG520 W/O Fan Monochrome Magic ATX Tempered Gaming Case

Enhanced Airflow: Side and bottom air intake mesh panels with dust filters optimize volume airflow…

1 day ago