Sony Gives up on Selling E-Readers

Sony have given up selling e-readers as they just can’t find a big enough market.

Due to a Amazons Kindle dominating the market, with them claiming a 90% share in the e-reader market and smartphones and tablets being very popular to read books on, Sony just havnt been able to get their foot in the door properly. The Sony PRS-T3 will be the last model produced with Sony having no plans to create a successor.

Earlier this year usersof the Sony devices in the US, Australia and Europe were directed to a rival company, Kobo, to buy their ebooks. The Japanese will still be able to buy from Sony directly however. Kobo who is now owned by Rakuten are looking to take on Amazon and this could be a step in the right direction for them. It’s possible that it’s too little to late though as it seems that e-reader sales have been steadily dropping since their peak of 23 million in 2011. In 2017 it is expected that only 10 million e-readers will be sold, but by 2018 it is expected that the sales of e-books will outnumber the sale of printed books.

Thanks to The Digital Reader for supplying us with this information.

Image courtesy of The Digital Reader .