THX Takes on IMAX with Own Premium Large Format Cinema




/ 10 months ago
THX Takes on IMAX with Own Premium Large Format Cinema

Debuting in Spring/Summer 2019

THX wants to take on IMAX for the Premium Large Format Cinema crown with the launch of the THX Ultimate Cinema. Viewers can expect dual-laser 4K Barco projectors and of course, a THX-certified 7.1 immersive sound system.

The company is not alone in their efforts as they have partnered up with Cinionic. Which are the supplier of the industrial Barco projectors. Considering that the price tag for one of these projectors is $1 million, partnering up with the supplier is a smart move.

Where Can You Experience the THX Ultimate Cinema?

The first theater to get outfitted for this is the Regency Westwood Village theater. The historic Los Angeles theater is the perfect venue as it boasts nearly 1400 seats.

THX Takes on IMAX with Own Premium Large Format Cinema

Understandably, the roll out on other venues might be slow going as it can be quite costly. THX does have the advantage of having name recognition, which should help attract partners.

Moreover, Under Ultimate Cinema, THX will master up to 30 films per-year for its system. Moreover, it also supports regular movies via Digital Cinema Package (DCP) projection.



Topics: , , , ,

Support eTeknix.com

By supporting eTeknix, you help us grow and continue to bring you the latest newsreviews, and competitions. Follow us on FacebookTwitter and Instagram to keep up with the latest technology news, reviews and more. Share your favourite articles, chat with the team and more. Also check out eTeknix YouTube, where you'll find our latest video reviews, event coverage and features in 4K!

Looking for more exciting features on the latest technology? Check out our What We Know So Far section or our Fun Reads for some interesting original features.

eTeknix Facebook eTeknix Twitter eTeknix Instagram eTeknix Instagram

Check out our Latest Video

  • Be Social With eTeknix

  • Latest Video

  • Features

  • Poll

    5700XT Or RTX 2060 SUPER?

    View Results

  • Archives