What if McDonald’s Advertised like Apple?
Robert Ainsworth / 2 years ago
Imagine if a McDonald’s advertisement looked as captivating as one produced by Apple. Picture a Big Mac and fries marketed with minimalist type, a white background, and CEO rattling off terms like “refined,” “complexity,” and “extraordinary.”
Well, Buzzfeed have done it. Their team has made and released a Mcdonalds advert in the style of an Apple advert. The advert features several standard features of an Apple advert. White backgrounds, a high-level member describing the new product whilst using lots of buzz words.
“what happens when machinery meats meat”.
Chicken is never mentioned as an ingredient in the ad, however, it explains:
“To change the way we experience chicken is to change chicken itself.”
In the video, the fake advert tells us about three new products. Fri, Nugget and Mac. All of which are being described as now “refined” and much better than the last version. The advert is very clever and well made by the team at BuzzFeed. It’s very impressive how by using a white background and some clever words, they make me crave a McDonalds now. Maybe I’ll be able to utilise their “Smart Grease” to help me find that chip from the other night, it’s here somewhere…