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Sega Plans to Use AI in Game Development but Will Proceed Carefully
Sega announced that it will use artificial intelligence in video game development, but with care. The statement came during a Q&A session with the company’s investors, where Sega’s leadership said the technology would be applied in specific areas. This cautious approach comes partly because there is strong cultural resistance to…
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Sega Once Saved Nvidia But Missed Its Trillion Dollar Future
Jensen Huang, CEO of NVIDIA, recently shared an interesting story from his company’s past — when Sega essentially saved NVIDIA with a major investment during the Dreamcast era. However, Sega later sold its shares, missing out on what could have made it an ultra-billion-dollar company today. This took place in…
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Sega and Atlus Admit That Releasing Complete Editions After Launch Hurts Sales
An interesting insight has emerged from Sega’s recent financial documents. Together with Atlus, the company realized that the habit of releasing complete versions of games after their original launch can actually hurt initial sales. According to the Q&A session from Sega Sammy Holdings’ financial results for the second fiscal quarter…
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Persona 5 Reaches Another Major Sales Milestone
In its 2025 Integrated Report, Sega revealed a new sales milestone for Persona 5 and its related titles. The series has now sold 13 million copies in total, including the main game and its spin-offs. This is an impressive achievement, considering that the original title is a long Japanese role-playing…
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Speeding to Savings: MSI Teams Up with SEGA for Free Sonic Racing: CrossWorlds PC Game
It looks like we’ve got a fantastic cross-brand collaboration to report on, as MSI and gaming powerhouse SEGA have proudly announced a team-up designed to give gamers an unprecedented racing experience on the go. If you’ve been eyeing up MSI’s latest gaming handheld, the Claw A8, now might be the…
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SEGA Accused of Using Police to Recover Nintendo Devkits Mistakenly Discarded
A seller claims that SEGA used the police to recover Nintendo development kits that were mistakenly discarded. The seller, who won a lot of items in an auction organized by the Video Game Preservation Museum, said he was later arrested and accused of handling stolen goods. The incident took place…
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Sega’s President Acknowledges Live-Service Games as the Company’s Greatest Challenge
Shuji Utsumi, the President of Sega and CEO of Sega America and Europe, stated that live-service games are the biggest challenge for the Japanese company. According to Utsumi, companies that achieve the best results in the industry are those that manage to have a solid GaaS (Games as a Service)…
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Like a Dragon: Pirate Yakuza in Hawaii PC Requirements Revealed
Sega and Ryu Ga Gotoku Studio have just released the PC system requirements for the next Yakuza game Like a Dragon: Pirate Yakuza in Hawaii. The requirements don’t look half bad, as the minimum specs should work on most low-end setups. Yakuza Minimum Requirements Like a Dragon: Pirate Yakuza in…
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Sega Saturn was “More Powerful Than PlayStation,” Says Founder of Argonaut Games
As both consoles approach their 30th anniversary, Argonaut Games founder Jez San has weighed in on a long-standing debate: the Sega Saturn was “more powerful than the PlayStation,” according to the developer. In an interview (thanks Time Extension), timed alongside the upcoming release of Croc: Legend of the Gobbos, San…
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Sega’s 1993 “Eternal Champions” is Set for a Movie Adaptation
Sega’s classic fighting game, Eternal Champions, is getting a movie adaptation. The news comes from a report by The Hollywood Reporter, which reveals that Derek Connolly, known for his work on the Jurassic World trilogy and Detective Pikachu, will be penning the screenplay for the live-action film. Skydance and Sega…
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Sonic x Shadow Generations Reportedly Set for October Release
Sega’s upcoming game, Sonic x Shadow Generations, is rumored to launch on October 25, 2024. This date comes from a Dealabs report by leaker Billbil-kun, confirmed by several sources. Leaked Information and Features https://twitter.com/MbKKssTBhz5/status/1798808780412690478 The leaks suggest the game will cost $49.99 and be available on PS5, Xbox Series X/S,…
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Sega Initially Rejected Yakuza Creator’s Early Pitches
In a recent interview, Toshihiro Nagoshi, the creator of the Yakuza series, shared the challenges he faced getting Sega to approve the game. According to Nagoshi, Sega rejected his first two pitches for Yakuza, believing it wouldn’t appeal to a global audience. Sega’s Strategy Nagoshi pitched Yakuza in the early…
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Relic Entertainment Faces Layoffs After Sega Split
Just a week after its separation from Sega, Relic Entertainment, now an independent entity, has announced layoffs. Despite not disclosing specific numbers, the studio confirmed 41 talented individuals have left. Specializing in real-time strategy games, Relic is known for hits like Company of Heroes. Facing Industry Challenges Head-On This move…
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SEGA And PowerA Partner To Release New Sonic The Hedgehog Themed Accessories
SEGA has partnered up with PowerA to create a new line of Sonic the Hedgehog-themed gaming accessories. PowerA Sonic Accessories PowerA and SEGA have released a new Sonic-themed product line which includes controllers for both the Nintendo Switch and Xbox Series S/X both sporting Sonic-themed designs with signature blue colours.…
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Sega Acquires Angry Birds Developer For $776 Million
SEGA has acquired Finnish Rovio Entertainment, behind the popular Angry Birds mobile games for a total of $776 million. Rovio Acquired by Sega Japan Sega Sammy Holdings INC has officially signed a deal to fully acquire the Finnish development studio Rovio Entertainment for a total of $776 million. Rovio are…
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