marketing
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News
Intel Confirms Processors Will Scrap Pentium and Celeron Branding
When it comes to processors, and particularly so with laptops, a common complaint among the less-savvy of consumers is that with Intel having both the Pentium and Celeron branding, it can be hard to know which one to pick, and more so, which is ‘better’ than the other. – In…
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ASUS Shoots on MSI & Gigabyte in Controversial X570 Adverts
With the release of the latest AMD Ryzen 3000 platform, we saw the latest X570 motherboards come out which were (at the time), the only range that (technically) offered 3rd-gen support out of the box and, more specifically, the much faster PCIe 4.0 design. As such, as you might expect,…
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Marketing Firm Exactis Leaks Personal Info of Almost Entire US
340 Million Individual Records Exactis is not a company name many Americans are familiar with. However, judging by the size of the latest data leak discovered by security researchers, they certainly know many Americans. Exactis is a marketing data and aggregation firm, based out of Palm Coast, Florida. Researcher Vinny…
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ASUS Embarks on Bizarre Marketing Campaign
Every so often, technology giants launch cringeworthy marketing efforts which are difficult to understand and become a source of mockery. ASUS’ latest marketing campaign to showcase the ZenBook 3 is embarrassing and doesn’t seem to fit with the company’s usual tone. ASUS integrated two images into a tweet and asked users…
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Apple Could Be Fined Millions for Strict iPhone Marketing Contract
Did you ever look at a phone provider catalogue and think, where have I seen that advert before? If the phone in question is an iPhone then you may have noticed its prominent placement in the catalogue along with the near identical adverts in every single catalogue. There is a…
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Oculus Rift Terms And Conditions Allow Facebook to Deploy Targeted Adverts
Virtual reality headsets have the potential to revolutionize the way we enjoy various entertainment forms and even help train apprentices to learn new skills in a more practical manner. This year has already been significant for developing VR technology and bringing it the consumer market. However, the early adopter pricing…
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Online Pharmacy Fined £130,000 For Selling Customer Data
The online pharmacy company, Pharmacy 2U has been fined a hefty £130,000 by the Information Commissioner’s Office for selling customers’ personal details to a marketing company without their consent. This contravened the Data Protection Act and signified a breach of trust between the pharmacy and its users. The company released a statement apologizing…
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Over 44% of Streamed Videos Are on a Mobile Device
A report conducted by research firm Ooyala has charted the dramatic growth of mobile video playback which accounted for over 44% in Q2 2015. According to current trends, more than half of videos played will be on mobile devices by the end of this year. This marks a staggering 74%…
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Snoop Dog Wants to Be Twitter’s Next CEO
Snoop Dog for Twitter’s next CEO? That’s the latest story that got our attention roaming around Twitter. We’ve seen a lot of supporters for his campaign using the hashtag ‘#ifSnoopWasTwitterCEO’ and it even got the attention of actor Orlando Jones, who also supports Snoop’s campaign. Im ready to lead @twitter…
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Facebook Messenger Gets its First Game
Facebook seems to be thinking of allowing games on its Messenger platform in the near future. The first one spotted on the platform is said to be Doodle Draw Game and although it’s nothing fancy, it still is the first one to pave the way for developers eyeing the platform’s…
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Bowser the New VP of Sales for Nintendo?
Ironically, it’s true! Mario creators actually hired someone who bears the name of the Mushroom Kingdom’s villain. However, don’t expect him to be a turtle with spikes on his back! Nintendo hired Doug Bowser to be the Vice President leading the United States sales organisation in charge with Sales, In-store…
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Apple Expects to Sell 1 Million Watches During Opening Weekend, 8 Million in its First Year
Gene Munster, an analyst from Piper Jaffray, has stated in his recent research that Apple Watch sales could reach over one million units in the opening weekend. The unit buyers are said to be all from pre-orders and launch sales and does not include customers who are just arriving at…
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New Sonos Logo Looks Like Pulsating Speakers When Scrolled
There’s little else to say because you’ve already seen it. Well, just in case you managed to get here without scrolling past the thumbnail, Sonos, speaker manufacturer, has a new logo, a logo that rather cleverly pulses like a speaker when you scroll past it. Go on, scroll! The thing…
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Study: Android Fans are More Dateable Among Other Findings
Are iOS and Android users really that different? Well, according to British market research firm YouGov’s latest report – they claim that Apple users are reportedly “smart, funny and confident” but also can be self-described as having a “lack of control, self-willed tendencies and are insecure”. I know exactly what…
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Yahoo Buys Video Advertising Platform Brightroll
Yahoo has made further inroads with its digital media strategy with today’s purchase of Chinese video marketing platform Brightroll for $640 million, making it their second most expensive acquisitions behind Tumblr, which they bought for $1 billion in 2013. Brightroll, however, has an advantage over Tumblr in that it is…
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