Microsoft is aggressively pushing the Edge browser in Windows 10 and trying to prevent users from downloading an alternative such as Chrome, Firefox or Opera. By default, Windows 10 only includes Microsoft products such as Edge or Internet Explorer 11 and you have to use Bing to procure a different browser. If you search for any other leading browser, a message pops up and proclaims, “Microsoft recommends Microsoft Edge for Windows 10,” and contains a “Learn why” button next to that message which directs you to a website outlining Edge’s feature set. In lieu of these revelations, Microsoft issued a statement which reads:
“Microsoft Edge was designed exclusively for Windows 10 with features and functionality that enhance the browsing experience such as Cortana, Web Note and Quick answers,”
“These notifications were created to provide people with quick, easy information that can help them get to know these experiences better. That said, with Windows 10 you can easily choose the default browser and search engine of your choice.”
This kind of advertising isn’t limited to Microsoft as Google often argues the benefits of using Chrome. Although, EU courts have come down quite strong on Microsoft for pushing their browser. In 2013, Microsoft were fined £481 million by a European court for engaging in anti-competitive behaviour. Originally, Microsoft divulged information about other web browsers to stop Internet Explorer’s unfair monopoly. However, this feature magically disappeared after a Windows 7 update. Microsoft argued this was due to a technical error. Whatever the case, it seems Microsoft is once again pushing their own browser and could be misconstrued as being unfair to the competiton. On another note, I’m not entirely convinced the notification will make any user refrain from downloading a competing product.
Thank you Venturebeat for providing us with this information.
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