News

Apple Responds to Poor iPhone 8 Sales by Cutting Production by 50%

Is the iPhone 8 doomed to be redundant?

Since it’s launch, the iPhone 8 has had a troubled existence. This, in itself, is very unusual for an Apple product, but this one is clearly struggling to meet the hype of previous releases.

When it was released, less than a month ago, there were barely queues at Apple stores. This likely was to do with the fact that Apple had already announced plans for a high-spec version before the end of the year.

It’d be like Sony releasing the PS4 and on the same day announcing the PS5 would be out next year. It doesn’t make a lot of good business sense. People clearly who want to make the upgrade are clearly waiting, despite a reported £999 price tag for the iPhone X.

Another factor was that within days of release, reports emerged of the iPhone 8 exploding while charging. Once again, not a great bit of PR for the new product.

Therefore, when reports that the iPhone 7 was outselling the newer iPhone 8 was revealed a few days ago, it was eyebrow-raising but hardly shocking.

What might surprise you, however, is that sales figures are so bad and demand is so low that Apple has cut production of the iPhone 8 by 50%. This, remember, is less than a month after it’s launch!

The unintended ‘feature’ of the iPhone 8

Is Apple already abandoning the iPhone 8?

If the figures, via NextPowerUp, are to be believed, then Apple may already be gently sidling away from the phone. Not entirely encouraging news if you are one of the persons who did purchase the new phone.

The lack of hype over the iPhone 8 even led a senior PR to defend Apple, insisting that despite criticism, the company is still innovative. When we put this question to our community, the answer was a pretty resounding no.

Most of you feel that it has been a long time since Apple was innovative. Some accusations of plagiarism were even levelled at Apple simple repackaging others innovations as their own.

I am sure that Apple, as a company, is not in any trouble. We might, however, be seeing the start of a new downturn for the company. They simply are not wowing their consumers anymore.

What do you think? Is the iPhone 8 already dead and will the iPhone X do any better? Let us know in the comments!

Mike Sanders

Disqus Comments Loading...

Recent Posts

S.T.A.L.K.E.R. 2: Heart of Chornobyl Gets A New Trailer

While I'm not familiar with the Bilibili streaming platform, it was the source of a…

10 hours ago

Jensen Huang to Kick Off Computex 2024 With NVIDIA Keynote

As Computex 2024 approaches, the tech industry buzzes with anticipation for a series of high-profile…

2 days ago

MSI Prioritizes NVIDIA Over AMD as RX 7000 GPU Supplies Vanish

MSI, a key player in the graphics card market, appears to be shifting its focus…

2 days ago

TeamGroup Clinches Four Red Dot Awards for Innovative Design

TeamGroup has once again proven its prowess in the field of memory product innovation by…

2 days ago

eFootball Hits Major Milestone with 750 Million Downloads

Konami's eFootball has reached a staggering 750 million downloads worldwide. This milestone comes as the…

2 days ago

Manor Lords Is Out Now On Steam, Epic and Gamespass!

Just a few hours after its release on Steam alone Manor Lords has already managed…

2 days ago