Ad for ‘Thinnest Smartphone’ Banned in UK for Sexualising Women

An ad for “the world’s thinnest smartphone” has been banned in the UK. The Advertising Standards Agency (ASA), said that the ad was “likely to cause serious offence” due to its “sexually suggestive” nature.

The ad in particular, for the Kazam Tornado 348, was banned by the ASA after they said that “much of the ad focused entirely on the actor in her underwear, including scenes that featured several close-up shots that lingered over her breasts, buttocks and lips.” The commercial seemingly focused on the woman a little too much, with not many references to the actual product itself. The ASA added that “the focus on the woman bore no relevance to the advertised product.”

The manufactuer of the phone, Kazam, said that the ad was only making reference to someone getting ready to go out and struggling to find their phone because it is too thin.

What do you think? Watch the ad below.

Source: The Verge