News

Ad for ‘Thinnest Smartphone’ Banned in UK for Sexualising Women

An ad for “the world’s thinnest smartphone” has been banned in the UK. The Advertising Standards Agency (ASA), said that the ad was “likely to cause serious offence” due to its “sexually suggestive” nature.

The ad in particular, for the Kazam Tornado 348, was banned by the ASA after they said that “much of the ad focused entirely on the actor in her underwear, including scenes that featured several close-up shots that lingered over her breasts, buttocks and lips.” The commercial seemingly focused on the woman a little too much, with not many references to the actual product itself. The ASA added that “the focus on the woman bore no relevance to the advertised product.”

The manufactuer of the phone, Kazam, said that the ad was only making reference to someone getting ready to go out and struggling to find their phone because it is too thin.

What do you think? Watch the ad below.

Source: The Verge

Ryan Simmons

Disqus Comments Loading...

Recent Posts

Unreal Engine 5.4 is Now Available

Great news for all of you developers out there, as Unreal Engine 5.4 is here…

5 hours ago

Horizon Forbidden West PC Patch 1.3.55.0 Detailed

Horizon Forbidden West has gotten off to a great start on PC, with promising sales,…

5 hours ago

Razer Introduces Viper V3 Pro Esports Gaming Mouse

Razer already has many of the absolute best gaming mice on the market, and it…

5 hours ago

Fortnite Main Battle Royal Mode Was Thought up in the Back of an Uber

No matter who you are or where you are it's pretty sure thing that you've…

24 hours ago

Philips Evnia 42″ 3840×2160 OLED 138Hz 0.1ms A-Sync HDR Widescreen Gaming Monitor

Low input lag reduces time delay between devices to monitor SmartImage game mode optimised for…

1 day ago

Alphacool Apex Stealth Metal fan 2000rpm Matte Black

High-quality, elegant as well as timeless design and technical innovation - these are the features…

1 day ago