Categories: News

BlackBerry Planning Two Mid-Range Android Phones

BlackBerry has been stumbling around the smartphone market for couple of profitable years. After the lacklustre BB 10 series failed to garner many customers, the Canadian firmed tried again with an Android-based solution. After that release, the Priv, has arguably failed to gain traction, the firm is hoping to appeal to a more mainstream audience. According to the latest earnings call, BlackBerry will launch two $400ish smartphones within the year.

Unlike the Priv that cost a stately $700, the new phones will be targeted more towards consumers instead of the enterprise. While that Priv hasn’t sold that badly, sales haven’t been enough to make a profit. With a $400 phone, BlackBerry may still be able to keep the same margins, but significantly increase sales and drive revenue. If the new phone doesn’t pan out, CEO John Chen is considering selling the handset division.

BlackBerry faced an uphill struggle with BB10 but with Android, they won’t have to worry as much about the software side of things. While the Priv wasn’t bad hardware, it wasn’t up to the level you would expect of a $700 device. Hopefully with the upcoming phones, BlackBerry can get it right. After all, there are many well selling and very nice $400 Android phones like the Motorola lineup or the Nexus 5/5X.

Samuel Wan

Samuel joined eTeknix in 2015 after becoming engrossed in technology and PC hardware. With his passion for gaming and hardware, tech writing was the logical step to share the latest news with the world. When he’s not busy dreaming about the latest hardware, he enjoys gaming, music, camping and reading.

Disqus Comments Loading...

Recent Posts

Phanteks Releases New 140mm Models To Its D30 Fan Lineup

Phanteks has expanded its D30 fan lineup with new 140mm models offering superior airflow in…

40 mins ago

Gigabyte NVIDIA GeForce RTX 3060 12GB Graphics Card

Product Overview Prepare yourself for an unforgettable gaming experience with the Gigabyte RTX 3060 GAMING…

2 hours ago

Elgato Wave Panels Extension Set

Product Overview Wave Panels transform any space into a professional acoustic environment. Two foam layers…

2 hours ago

Thrustmaster TCA Yoke Pack Boeing Edition

Product Overview TCA Yoke Pack Boeing Edition is an aviation system officially licensed by both…

3 hours ago

Thrustmaster TCA Quadrant Boeing Edition

Product Overview Fly the official replica thrust lever quadrant inspired by the legendary Boeing 787…

3 hours ago

Thrustmaster Ferrari 488 Challenge Edition Racing Wheel

Product Overview To celebrate the 70th anniversary of the Ferrari® brand, Thrustmaster presents the TS-PC…

3 hours ago