“Apple is only focused on the high-end segment, and China’s smartphone market growth right now is coming from the mid- to low-end,” Nicole Peng of Canalys China said. “Apple doesn’t have any products in the mid- to low-end and that’s where Xiaomi has been building their brand awareness.”
Apple’s inability to negotiate a deal with China Mobile, who have 750 million subscribers and are the world’s largest wireless carrier, is the main reason behind their poor showing in China. Apple have refused to accept lower subsidies from China Mobile which is problematic for their sales. With Apple lacking mid range models they are simply being priced out of the market by better competing phones.
“Apple is no longer the prestige handset that everybody is aspiring to,” Shaun Rein, the managing director of the Shanghai-based China Market Research Group, tells Bloomberg. ”The smartphone has become more of a commodity and Xiaomi is selling good hardware at a cheap price.”
Image courtesy of Apple
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